Fuel Your
Business Ads Sales

The Untapped Power Of In-Market Video With
Unprecedented Audience Targeting

TV as we know it is GONE

Broadcast TV is not the essential advertising tool it once was. Consumers are cutting cables in favor of streaming platforms and social networks — and the ROI on traditional advertising for dealers is rapidly shrinking in a fragmented landscape.

YOU DON’T ACTUALLY HAVE IN-MARKET DATA

STOP DIGITAL GUESSING WITH YOUR MONTHLY BUDGET

MAXIMIZE ROI ON
REAL SHOPPERS.

At any given time, only 5% of households are in the market for a vehicle, but we know who they are. Powered by our exclusive Cars.com audience, we’re able to target relevant ads to only real, ready-to-buy shoppers.

Cars.com Logo
25,611,994
Shoppers Looking
For A Car Right Now

*Estimate Based on Cars.com Avg. Internal Traffic Data (2021).

EVERYWHERE YOUR CUSTOMERS ARE

FUEL reaches 100% in-market shoppers across the devices and platforms they watch every day with the frequency to make your brand top of mind and move metal.

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TV Screen
iPhone Screen
iPad Screen
NEXT

Stop Wasting 95% of Your Ad Spend

SAMPLE U.S. MARKET

Linear TV

2,500,000
Impressions
200,000
130,000
In-Market Impressions
200,000
5%
% Relevant Impressions
100%
$87,095
Total Cost
$16,400
NEXT

YOU CAN’T CLICK A TV

INTRODUCING NATIVE CONVERSION

Unlike television ads, we can set our sights higher than just impressions. Powered by Dealer Inspire’s native conversion technology, our in-market videos are designed to drive immediate shopping action on interactive platforms.

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SYNC WITH YOUR
ENTIRE PLATFORM

Your FUEL campaigns can sync across CARS properties, from your Cars.com inventory to your Dealer Inspire website and advertising, driving shoppers through the buying journey from first impression to sale.