Business Ads Sales
The Untapped Power Of In-Market Video With
Unprecedented Audience Targeting
A Cars Company
ADAPT YOUR ADVERTISING
Ever since consumers cut their TV cords and dispersed across digital, our industry has wasted billions across fragmented channels and inflated audiences that guess who’s in-market. FUEL: In-Market Video changes the game by only targeting consumers we know are shopping for a vehicle right now and then reaches them across the platforms they watch video on every day.
YOU DON’T ACTUALLY HAVE IN-MARKET DATA
STOP DIGITAL GUESSING WITH YOUR MONTHLY BUDGET
You may think your advertiser has true “in-market” audiences, but the truth is they don’t. Modern digital advertising relies on modeled segments called “lookalike audiences” — meaning you’re just guessing with your advertising spend every month. FUEL:IMV is the only platform that has access to Cars.com's audience of 100% real in-market shoppers, so your ad dollars are only being spent on the impressions that actually matter.
SEE WHAT “IN-MARKET” REALLY MEANS
Exclusive Audience Data
Maximize ROI on Active Car Shoppers
At any given time, only 5% of households in your market are serious about buying a new or used car — but we know who they are. Powered by our exclusive Cars.com audience data, we’re able to target relevant ads only to local shoppers actively looking for a vehicle right now — instead of spending 95% of your budget on uninterested viewers.
For A Car Right Now
*Estimate based on Cars.com Avg. Internal Traffic Data (Q2, 2021).
Own Your Territory
FUEL transforms your ROI not only by maximizing every penny on a pure in-market audience, but also by ensuring you’re the only one that can. Our data is exclusive by zip code, giving our dealer partners an undivided audience and an unprecedented advantage to win market share.
That Move Metal
The message matters. We’ve built a library of creative campaigns proven to turn heads and drive action, and our industry-leading creative team makes them yours with unique branding, offers, and customer experience Why Buys that move metal. Turn on a campaign without the time and cost of producing your own and start winning customers now.
NEW IN-MARKET DISPLAY
DISPLAY YOUR WHY BUY TO ACTIVE SHOPPERS
FUEL customers can now reach Cars.com shoppers while they’re shopping with premium display placements — as well as powerful retargeting throughout their journey — to fully capitalize on the attention and clicks of the most valuable audience in automotive.
FUEL Audience Takeover
When your unique targeting and creative are set, we hit Launch and reach your audience across the devices and platforms they watch video on every day.
Our platform analyzes the ad frequency needed to move the needle in your market, and takes over screens until shoppers in your area can’t think of anywhere else to buy a car.
Since we've started with FUEL, our marketshare has grown quite a lot. The results were through the roof.”
FUEL has allowed us to reach out to a further audience, it's allowed us to get a bigger market share, and it's allowed us to target more customers. ”
It's the first time I've ever seen video target a consumer that's in the market. It's amazing.”
I can flood the market now. We have more traffic than we've ever had.”
Our goal for our marketing team in 2020 was to get the right message in front of active car-shoppers. FUEL did exactly that.”
We not only sold more cars, but more importantly we dominated in market share.”
Built by Automotive's Top
FUEL is the vision of our CEO Dean Evans to combine best-in-class audience data, creative, and dealer strategy — so he brought together the industry’s leaders in each discipline to make it happen.
Chief Executive OfficerDean Evans Chief Executive Officer
As CMO for major automotive brands (Hyundai and Subaru) and solutions providers (Dealer.com and Lotlinx), Dean is a renowned industry leader with more than 20 years of experience transforming automotive retail through next-generation marketing and technology solutions. FUEL is the realization of Dean’s vision to eliminate the waste in automotive advertising and future-proof dealers with unprecedented ROI.
Chief Operations OfficerTerry Reid Chief Operations Officer
Terry is a global leader in the industry with more than 40 years of experience in all areas of automotive retail, including a decade at the helm for Zimmerman Advertising and 22 years as a franchise dealer. Terry’s invaluable insight into strategic creative, disruptive advertising, and the everyday challenges of local automotive retail all converge to help drive the transformative solution that FUEL has become.
VP, Data Strategy & FUEL OperationsChris Marshall VP, Data Strategy & FUEL Operations
The architect of the FUEL audience targeting and media engine, Chris brings over 20 years of automotive expertise to oversee our best-in-class data usage. Prior to joining FUEL® Chris worked in automotive marketing and data-driven roles on the automaker client-side, agency-side, and partner development side — including his most recent role at Oracle Data Cloud, helping dealers and their marketing partners acquire, measure, and optimize automotive audience data.
OWN YOUR TERRITORY
FUEL In-Market Video gives you access to Cars.com’s exclusive audience. Lock down your local audience before your competitors do and start driving more customers for less ad spend.