DISPLAY YOUR WHY BUY
TO ACTUAL CAR BUYERS

Standard display networks burn your budget chasing modeled audiences (guesses) at scale. Ours maximizes every penny on an audience you know is looking to buy right now.

POWERED BY IN-MARKET AUDIENCE
LET’S GO
stop targeting

RANDOM PEOPLE IN
RANDOM PLACES

Standard display networks target more “in-market car shoppers” than there are people living in the USA, and then reach them on websites that have nothing to do with car shopping. That’s a crazy waste of money.

start targeting

IN-MARKET SHOPPERS WHILE THEY’RE SHOPPING

On Cars.com, 100% of your display ad impressions are seen by the most relevant audience possible on the entire internet — while they’re car shopping.

26MM
monthly unique shoppers 2
100%
pure in-market audience
Premium onsite placement

steal the spotlight
on the biggest stage

You can now get in front of this super-valuable audience with placements that were previously only available to OEMs. These shoppers are buying soon — they just haven’t decided where — so showcase your Why Buy message in front of them on the biggest stage.

84%
plan to buy within 6 months 3
Case Study

why sell for the win

Our dealers are seeing BIG results attracting shoppers with offers to buy their vehicle.

3x
MORE TRAFFIC TO TRADE/SELL PAGE 4
5x
HIGHER TRADE/SELL CONVERSION RATE 5

NETWORK RETARGETING

stick to them for
the whole journey

FUEL gets your brand in front of car shoppers on research and inventory pages while they’re actively looking for their next vehicle, and then stays with them across websites after they’ve left Cars.com — influencing them until they’re ready to decide on a dealership.

92%
haven’t decided on dealer3
DEALER POSITIONS

OWN THE VDP WITH
YOUR WHY HERE

Take over all ad positions across your VDP to promote your unique customer experience and block out all competing ads. This captive, high-intent audience is already interested in your vehicles, so show them why to take the next step and purchase from your team.

EVENT POSITIONS

OWN EVERY SEARCH WITH
YOUR WHY NOW

Display your sales event or special offer on every single Cars.com search in your area for a seven-day period, giving all local shoppers the incentive to take action on your inventory over all others.

52%
are more likely to act
for special event or offer3

BECOME THE DOMINANT BRAND IN YOUR MARKET

Make your brand come alive with powerful Why Buy commercials that reach our 100% in-market audience on the screens they watch video on every day — and be the only one that can.

Exclusive To 1 Dealer Per Zip Code

STOP SPENDING ON EVERYONE.
START TARGETING CAR SHOPPERS.

Transform your advertising ROI by placing your Why Buy in front of our 100% pure in-market audience while they’re shopping. Connect with our team to strategize and launch your custom campaigns.

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1. Based on Google Display Network analysis of 100% U.S. Market Impression Share, Q4 2020
2. Cars.com Consumer Metrics, Q1 2022
3. Cars.com Consumer Metrics, Q4 2021
4. Case Study, In-Market Display Traffic vs. Previous Period Jan-Feb 2022
5. Total Site Visits vs. FUEL-Influenced Visits From Oct-Dec 2021

BECOME THE DOMINANT BRAND IN YOUR MARKET

Make your brand come alive with powerful Why Buy commercials that reach our 100% in-market audience on the screens they watch video on every day — and be the only one that can.

Exclusive To 1 Dealer Per Zip Code