Fuel Your
Business Ads Sales  

The Untapped Power Of In-Market Video With
Unprecedented Audience Targeting

A Cars Company

ADAPT YOUR ADVERTISING

Ever since consumers cut their TV cords and dispersed across digital, our industry has wasted billions across fragmented channels and inflated audiences that guess who’s in-market. FUEL: In-Market Video changes the game by only targeting consumers we know are shopping for a vehicle right now and then reaches them across the platforms they watch video on every day.

WE CRACKED THE CODE

STOP WASTING 95% OF YOUR BUDGET

TV Screen

Linear TV

2,500,000
Impressions
200,000
130,000
In-Market Impressions
200,000
5%
% Relevant Impressions
100%
$87,095
Total Cost
$16,400
Sample US Market

Exclusive Audience Data

Maximize ROI on Active Car Shoppers

At any given time, only 5% of households in your market are serious about buying a new or used car — but we know who they are. Powered by our exclusive Cars.com audience data, we’re able to target relevant ads only to local shoppers actively looking for a vehicle right now — instead of spending 95% of your budget on uninterested viewers.

Cars.com Logo
0
Shoppers Looking
For A Car Right Now

*Estimate Based on Cars.com Avg. Internal Traffic Data (Q2 2020).

Exclusively on Cars.com

Market Exclusivity

Own Your Territory

FUEL transforms your ROI not only by maximizing every penny on a pure in-market audience, but also by ensuring you’re the only one that can. Our data is exclusive by zip code, giving our dealer partners an undivided audience and an unprecedented advantage to win market share.

Claim Your Zip Codes

Campaign Builder

Run Campaigns
That Move Metal

The message matters. We’ve built a library of creative campaigns proven to turn heads and drive action, and our industry-leading creative team makes them yours with unique branding, offers, and customer experience Why Buys that move metal. Turn on a campaign without the time and cost of producing your own and start winning customers now.

Omnichannel Advertising

FUEL Audience Takeover

When your unique targeting and creative are set, we hit Launch and reach your audience across the devices and platforms they watch video on every day.

Laptop Screen
TV Screen
iPhone Screen
iPad Screen

Our platform analyzes the ad frequency needed to move the needle in your market, and takes over screens until shoppers in your area can’t think of anywhere else to buy a car.

OWN YOUR TERRITORY

FUEL In-Market Video gives you access to Cars.com’s exclusive audience. Lock down your local audience before your competitors do and start driving more customers for less ad spend.

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