Tier 2 Onboarding - In-Market Audiences Targeting Car Buyers

LET’S DO THIS.

Our team is pumped to launch your FUEL campaigns. Please submit the following information so our specialists can begin building your campaigns to dominate your market and maximize your advertising ROI.

The Basics
CLIENT NAME:*
First
MEDIA AGENCY:*
CAMPAIGN MANAGER NAME:*
CAMPAIGN MANAGER EMAIL ADDRESS:*
CONTRACT*
Please upload a PDF of the contract here.
Max. file size: 50 MB.
Campaign Setup
Contract Start Date:
MM slash DD slash YYYY
Contract End Date:
MM slash DD slash YYYY
Contracted total budget:
CPV / CPCV:
Budget:
Targeting Parameters:
BLACKLIST:
If there are any sites you would like for your video to NOT be shown on, please upload a list of sites to blacklist.
Max. file size: 50 MB.
Pre-Roll/CTV:
Landing pages for each creative asset, broken out by DMA if necessary. What type of tags need to be trafficked? Provide CTURL if no 3rd party tags are provided.
Max. file size: 50 MB.
LANDING PAGE URL:
Do you have a preference on the landing page URL we send traffic to? If yes, please specify; otherwise, we will use our best judgement to choose for you:
CREATIVE:*
Is the client uploading their own creative or would they like custom video work?
- I’m providing my own creative
- I would like the Fuel Creative team to custom create our Fuel IMV campaign
  View Creative Library →
- I would like to use a FUEL custom video
Your Campaign Manager will follow up with the Fuel video library shortly.
CREATIVE LINK:
Please paste a link to a folder of your creative for initial startup. View Video Specs
Note: We cannot accept Youtube links.
Client Objectives
Will you be using a Fuel Pixel?
- Yes
- No
Optimization Metrics:
Reporting Expectations:
Additional Notes:
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Video Requirements

Video Creative can be a maximum of 100 MB

– Standard must be 8s, 15s, or 30s In length

– Skippable must be 6s, 8s, 15s, or 30s in length

– CTV must be 15s or 30s in length

Connected TV / VAST Video Specs

Resolution:

1280×720 for 720p
1920×1080 for 1080p

Bitrate:

1500-2500 kbps for 720p
2500-3500 kbps for 1080p

H.264 Profile/Level:

High profile, level 3.1 for 720p
High profile, level 4.0 for 1080p

Video Frame Rate:

29.970 fps for NTSC countries, commonly referred to as 30 fps
25 fps for PAL countries
23.976 fps for film-look content, commonly referred to as 24 fps

Video Color Space: 4:2:0 YUV Chroma Subsampling

Video Interlacing: Progressive scanning, ie non-interlaced. No intra-field motion (blending frames) or interlacing.

Leaders (Slate): No leaders (slate) before or after ad content

Audio Codec: AAC-LC or HE-AACv1

Audio Bitrate:

128-192 kbps for AAC-LC
64-128 kbps for HE-AACv1

Audio Channel: 2 channel stereo mix

Audio Sample Rate: 44.1 kHz or 48 kHz as per source material

Audio Levels:

24 LKFS (+/- 2.0 dB) in the US as per ATSC A/85
23 LUFS (+/- 1.0) in the EU as per EBU R128

Facebook Video Specs

Upload the highest resolution source video available without letter or pillar boxing (No black bars). Most file types are supported. However, we recommend H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.

View a chart of the different video requirements across ad placements.

Video Ratio: 9:16 to 16:9
Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
Video File Size: 4GB Max
Video Length Minimum: 1 second
Video Length Maximum: 240 Minutes
Video Captions: Optional but recommended
Video Sound: Optional but recommended
Text: 125 characters
Video thumbnail images that consist of more than 20% text may experience reduced delivery. Learn more about text in images.
Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5

LET’S DO THIS.

The Basics

Campaign Setup

Client Objectives